Fabric Column Wraps Enhance Event Signage
Event planners are continually exploring new and unusual options to create a unique space to promote a brand, conference or other event. What used to be exciting just a few years ago (banner-stands, floor graphics) is now much more commonplace and so the search for innovative and eye-catching marketing continues. One such trend that has been catching on, especially in the Washington, DC event spaces is that of fabric column wraps.
Why Wrap A Column?
The truth is that a standard column wrap is nothing new. We’ve been producing them for several years on a number of different types of media. Adhesive vinyl and regular banner vinyl are two popular choices. However, both of those come with limitations that a column wrap made out of fabric does not have. Fabric is a much more elegant looking material, and is also quite easy to install. While the end result of a vinyl column wrap might look a bit wrinkled and ill-fitting, the fabric wrap usually goes up with minimal wrinkling, leaving a smooth and vibrant image. Fabric installs much more quickly than adhesive vinyl and is much easier to remove, too, making it ideal for a temporary graphics application like a conference or event.
Challenges And Limitations
Usually the biggest challenge when creating a fabric column wrap has to do with the column itself. Many columns are not straight nor do they have a uniform diameter top to bottom. Pre-site inspection and accurate measurement should be performed, especially when time is of the essence. The more you plan ahead for the install, the better the end results will be!
Here are some recent examples of fabric column wraps we have produced and installed.