Floor Graphics Target A Captive Audience
Floor graphics always attract attention. There’s no better way to promote your brand or send a message to a crowd that is already oversaturated with advertising and branding. The beauty of floor graphics is that they are installed in a mostly empty media environment (the ground), giving you virtually exclusive access to your audience. And when done right, they can actually engage people and start a conversation. Big or small, indoors our out, thoughtful and well-executed floor graphic draws attention and stands out from the rest of the clutter. Floor graphics are especially successful for shorter-term events and when installed in high foot-traffic areas. They also work well when used in a “brand domination” type of install, where several graphic elements are used for a cohesive effect. Have a look at the photos below to see some examples.
Case Study: DCA Airport
CSI recently installed two massive floor graphics at Ronald Reagan Washington National Airport. Running from the parking garages to the terminal, these two graphics were 10 feet in width and 137 feet in length. Better yet, they were installed between the two moving walkways, which allowed even more people to see them. The graphics actually told a story, which helped to keep people engaged during their walk. With a graphic of this size, it becomes almost essential to have multiple messages as there is no way a person can see or take in the entire graphic at once. The mural was promoting awareness of upcoming patent legislation, and drove traffic to the site savetheinventor.com to explain more about the issue.
Examples Of Floor Graphics
Below are just a few examples of floor graphics CSI has produced and installed for organizations like Virginia Express Lanes, Coalition To Protect America’s Health Care, the National Committee for Quality Assurance, and the National Association Of Manufacturers.